Communicating to sports fans based on their specific location can significantly improve that interaction for fans, rights holders and brands, whether this is based on which country a fan is in, in what context they are watching (in the stadium, at home, in the pub) or simply being able to reach fans on the move[…]
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed[…]
First published on www.sportindustry.biz Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions. The reasons for this are three fold: Smart phone penetration in the UK will reach 80% by the end of 2015, fans now have devices that will benefit from connectivity Fans, particularly[…]
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do. Crowd initiatives will create positive sentiments towards the sports club and improve the fan’s experience. It would also be a lot[…]
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model. This would have two effects: Increased participation:[…]
Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million). I think there is an opportunity for sport to integrate live gaming competitions that will embrace the Millennial Generation. The fast growing eSports industry When[…]