Cricket’s administrators should follow the women’s Ashes structure to increase fan engagement and TV revenue.  In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the[…]

How sports clubs can increase season ticket sales to 80% of sports fans by working together. Like many sports fans, I get my news from the BBC or Sky Sports app. This allows me to check the weekend football scores, flick to see who won the Grand Prix and discover stories about sports I don’t[…]

With a hugely successful 6 Nations behind us and Rugby World Cup approaching, I look at how rugby fans are treated to relatively little international competition rugby and how a few small changes would create a compelling tournament with similar aspects to golf’s Ryder Cup.   If we have any more days like Saturday (the[…]

Sports Teams are achieving low income in comparison to their media reach, I look at how that is changing and how teams are going about it. We often hear about the increased commercialisation of sport – the price of football tickets, media rights fees driven up by pay TV channels and eye watering player salaries.[…]