How Sport Sponsorship can Develop more Valuable Digital Rights

Posted on 10th January 201611th January 2016 by fromthecheapseats

In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed[…]

Millennials can be Persuaded to Watch More Sport

Posted on 30th June 201530th June 2015 by fromthecheapseats

Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million). I think there is an opportunity for sport to integrate live gaming competitions that will embrace the Millennial Generation. The fast growing eSports industry When[…]