Communicating to sports fans based on their specific location can significantly improve that interaction for fans, rights holders and brands, whether this is based on which country a fan is in, in what context they are watching (in the stadium, at home, in the pub) or simply being able to reach fans on the move[…]
In 2015, the UK became the first country in the world where digital took over 50% of total ad spend (emarketer), greater than the combined efforts of TV, print, outdoor and radio. However, this is not the case in sport sponsorship where digital benefits are often a footnote to a rights schedule. Advertisers are accustomed[…]
First published on www.sportindustry.biz Sport rights holders are approached by numerous companies looking to sell Wi-Fi and other in stadia connectivity solutions. The reasons for this are three fold: Smart phone penetration in the UK will reach 80% by the end of 2015, fans now have devices that will benefit from connectivity Fans, particularly[…]
67 million tickets are sold for spectator sports in the UK each year. This represents a huge opportunity for charities to involve the crowd in fundraising, much like charities at the London Marathon do. Crowd initiatives will create positive sentiments towards the sports club and improve the fan’s experience. It would also be a lot[…]
A whopping 95% of consumers in the UK own at least one loyalty card. With so much focus on doing 30 minutes of exercise 3 times a week I believe people should be rewarded for taking part in running, cycling and swimming events using the successful Nectar card model. This would have two effects: Increased participation:[…]
Gamers aren’t usually linked with the sporting community but nearly as many people go to eSports events (over 12 million) as attend Premier League football matches (just under 14 million). I think there is an opportunity for sport to integrate live gaming competitions that will embrace the Millennial Generation. The fast growing eSports industry When[…]
Cricket’s administrators should follow the women’s Ashes structure to increase fan engagement and TV revenue. In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the[…]
How sports clubs can increase season ticket sales to 80% of sports fans by working together. Like many sports fans, I get my news from the BBC or Sky Sports app. This allows me to check the weekend football scores, flick to see who won the Grand Prix and discover stories about sports I don’t[…]
With a hugely successful 6 Nations behind us and Rugby World Cup approaching, I look at how rugby fans are treated to relatively little international competition rugby and how a few small changes would create a compelling tournament with similar aspects to golf’s Ryder Cup. If we have any more days like Saturday (the[…]
Sports Teams are achieving low income in comparison to their media reach, I look at how that is changing and how teams are going about it. We often hear about the increased commercialisation of sport – the price of football tickets, media rights fees driven up by pay TV channels and eye watering player salaries.[…]